What It Takes To Make A Toy: The Toy Manufacturing Process

Dec 14, 2023 Chapter 1. Sourcing

Toy manufacturing is a complex process that begins with conception and ends with execution. There will be a network of experts you need to turn to at every step.

To simplify your journey, you need to know a lot of technical stuff. You’re in the right place if you’re unsure where to start.

Find out how to make your own toy by reading on.



Make A Plan Developing Idea Is the First Step in Toy Manufacturing.

Many entrepreneurs find that part of the development process hard. You can think of putting your basic idea through a rigorous test to see if it works. You must keep these things in mind when coming up with a great idea.



Does the New Toy Idea Make Sense, and Is It a Good Marketable Idea?

You need to know what the market is like before you can properly enter it. The industry unveils over 7000 new ideas annually at the International Toy Fair in New York.

About one thousand of those 7000 ideas were developed by specialists with access to plenty of resources. Their only job is to make cool toys.

Toys aren’t for everyone, so getting into them isn’t easy. A successful product on the shelves requires a lot of research and determination.



1. How To Make Sure Your Idea Is A Good One?

To start, do your research both formally and informally. Read trade magazines, particularly ones that come out right after toy shows. This can help you determine if your idea is unique and the industry trends.

The following magazines are popular in the industry:
· Edplay Magazine
· aNb media
· Adventure Publishing Group

Despite future trends being hard to predict, you can make a market-driven idea by knowing the current landscape. The database on EBSCO allows you to search for articles with the search term “toys, games.” Next, we’re gonna check out stores.

From chain stores to local shops, you’ll find everything you need. Make sure you visit when new products are launched. New products tend to come out around the holiday season.

Take a look at the toys’ packaging, quality, and marketing. This will help you figure out what to do.



2. Will It Sell?

You need to know if your toy product idea appeals to consumers once you’ve determined your idea is unique and marketable.

There are certain things parents and toy manufacturing` companies are looking for when they’re buying a toy. You have to meet these requirements to get your idea taken seriously.

You’ve got to ask these questions to know what your idea is worth:

  • Does the toy last a long time?
  • What’s the deal with that toy?
  • Does it follow to comply with all the safety rules?
  • Do kids like this toy?
  • Is there room for growth?


It’s pretty easy to answer the first few questions. Toys can’t just be made; they have to be fun, long-lasting, and have high perceived value.

Use Understand Your Market, a nonprofit website by the Small Business Administration, to understand the intricacies of developing a sellable idea.

Growth potential is important.

Toy stores will probably like your idea more if you can make brand extensions. It’s easier to sell a toy store an idea if you can make multiple toys every season.



3. Is It Cost-effective?

Make a prototype to see if it’s cost-effective.
Based on different accounting methods, you can calculate how much it costs to make a prototype.

The price must be comparable to other products in the same category on the market. If your price is competitive, you’ll sell your product.

You might have to contact a toy manufacturer for a price estimate, depending on what kind of toy you want. Plastic toys or toys that need complex processes require contacting a toy manufacturer.

To produce a toy at a reasonable cost, sell it at a competitive price, and turn a profit, you should factor in the overall project cost from manufacturing to marketing.



4. Is It Safe?

Regarding the safety of new toys manufacturing, there are rules and regulations. You can find further guidelines from industry trade groups like the Toy Association, which updates toy safety standards regularly.

There are different safety guidelines based on what you’re doing and where you’re. You’ll know exactly what standards your product needs to meet once you know who it’s for. When manufacturing a toy, the safety of the kids is paramount.



5. Do You Have Legal Protection?

Patents and trademarks are legal protection. Know what they are so you can make your toy. Conducting a patent search is the first step in getting a patent.

Lawyers do patent searches to make sure someone else hasn’t patented the same thing already. It’s impossible to do market research without this step since toys that haven’t hit the market will be patented by the toy companies.

Getting a patent yourself is possible, or you can hire an attorney to do it for you. The process takes time. You’ll need to take courses on patent law to get a patent on your own.



6. Know Who You’re Trying To Reach

It’s essential to know your target audience. Identify what age group and gender your target audience belong to and what other interests they enjoy most.

If your kid plays with dolls, he’ll probably enjoy stuffed animals too. Marketers and packagers need to know who their target audience is.

Marketing and packaging efforts will be more successful if you classify target audiences based on aesthetics that appeal most to them. This will help figure out a reasonable price and production cost.


The Toy Manufacturing Process




How to Start a Toy Manufacturing 

The toy manufacturing process is outlined in a step-by-step guide. We’ve got everything you need to know about brainstorming, mass manufacturing, and more.



1. Create The Design

You can make the design once you have a concept and a target audience. We’ve put together a step-by-step guide to help you learn more about the toy-making process.


2. Brainstorm in Detail

Your hard work will come to life through a brainstorming session. Identify the toy’s final appearance and work on the intricate details. Creative thinking, fieldwork, and research are what you need.

Create a guiding vision with the brainstorming session. You should always revisit your brainstorming session if unsure about a decision.


3. Sketch the Toy

Get a professional designer to do the sketches or do it yourself. In this design, you’ll integrate all the stuff that came up during the brainstorming session.

Take into account factors like size, color, and variation. Make stuffed toys and figurines to see what works for you. Try out different expressions and styles.


4. Create a 3D Depiction

We’ll make a 3D model once the sketch is done. Using software like Zbrush, you can make realistic models of what your toy will look like once it’s made. Hire a professional to do it for you. For presentations, professionals will make a better model.

Other options include hiring a wax modeler to make a 3D representation of the toy. Wax modelers get a bad rap for the time they invest.

A wax modeler works faster than a 3D program. The next phase of manufacturing a toy, prototyping, will be easier if you have a tangible model.


5. Create A Prototype

In the toy manufacturing process, finding out how to make a prototype is important. You can sell your idea to a manufacturer with a prototype.

You can also use it to gauge how much material you’ll need to make the toy.
When you’re building a prototype, you have to consider a lot of factors:

  • deciding how the toy will be manufactured;
  • creating a mold, and;
  • deciding the materials;


You have to decide how many molds you’ll need before determining the toy’s mode of production. For this step, you need a mechanical engineer. To manufacture a toy successfully, advanced physics knowledge is needed.

The resin artist makes a silicone mold by putting a toy inside a metal box. The toy will come out after about 12 hours. After that, you can make more toys out of the cavity. For polystone, polyresin, or resin products, silicone molds are the best option.

For plastic toys to be mass-produced, toy factories must make more durable metal molds. If you want to hire someone to make the figures, that’s a technical step. The 3D rendering and sketch can help make your idea come to life.

Steel, aluminum, copper, and magnesium alloys make up durable metal molds. Hundreds of toys can be made using these molds at once. Using the molds costs more.

Make your toys from different molds so you can save money. Many kinds of molds can be tailored to a particular toy. It depends on the level of detail you want and the material you want to use. You might want to consider rotational molding or injection molding.

When making soft toys, you should decide what fabrics and stuffings to use. Spread out the cost of stitching over these factors. Making soft toys is a little less technical than making figures out of plastic or resin, but it costs more to stitch.



6. Find A Toy Manufacturer 

Contact a factory if you want mass production. Toy fairs and expos are good places to find wholesale toy manufacturers. You might be able to speed things up by working with a toy store. Most toy stores have long-term deals with wholesalers and factories that make different toys.

Independent toy manufacturers have plenty of options when it comes to finding a factory that can cater to their needs. Toy manufacturing can be outsourced to other countries like China. To narrow down your choices, there are a lot of toy industry expos in China:

• China Toy Expo
• Hong Kong Toys And Games Fair


You need to conduct fieldwork to ensure you can trust a contractor before outsourcing production to them. To create a safe and durable toy, you’ll need a factory that meets all your requirements.

Pick a factory by going through this checklist:


  • Can the factory make the toy if it has the molding parts?
  • Is there enough assembly line space if there are multiple molds?
  • Are there rigorous quality control measures in place?
  • Is the outgoing batch of toys always tested for safety?
  • Do they meet your unique packaging needs?


Once a factory answers your questions, you must read other clients’ reviews to check their claims. So you can launch the toy in multiple regions and maximize your profits, you must meet international quality controls and safety standards.




Maintain Toy Manufacturing Supply Chain

By this point, you know everything about how toys are made. We’d be remiss if we didn’t mention the supply chain. Building a successful product requires seeing the big picture and understanding the interdependencies.
Here’s what to do:


1. Planning For Toy Manufacturing
Before you can start mass manufacturing, you have to do these things:

  • Coming up with a plan
  • Creating a prototype
  • Finding a Manufacturing Plant


2. Procurement
Once you’ve got your plan, you need to figure out what raw materials you need and where to get them. Depending on what kind of toy you want, this step will differ. To source your materials, you need to build relationships with suppliers.

Competitive bidding and investment-to-profit ratio analyses help acquire the necessary tools, services, and resources for manufacturing.



3. Manufacturing
The toy manufacturing process requires materials, machines, analytics, and other knowledge. Supplyia is an expert in the field.

Some of the key steps include:

  • Demand forecasting
  • Identify process bottlenecks
  • Throughput accounting analysis
  • Performance and productivity management


4. Delivery
You have to think about how you’re going to deliver. It depends on what you prefer. Different delivery and storage methods can optimize the process, like cross-docking.

These are the key players in the delivery process:

  • Wholesale dealers
  • Retailers

Dealers play a big role in inventory outflow since they handle it. Establishing long-term relationships and determining delivery methods and timings can be a pain if you work alone.



5. Retailing
Retailers are important because they interact directly with your customers. To increase our product placement at their stores, retailers need an appropriate amount of incentives.

To determine a reasonable margin and promotional shelves, you must analyze the incentives provided to retailers. The retailers get incentives to display their stuff where consumers are.



6. Feedback
Setting the price, facilitating returns, product placement, and catering to consumer wants requires detailed analysis. Every step is decided by a detailed study of consumer behavior, CRM data, and other factors.
You’ll need a policy for returns and defective products. Return policies build customer satisfaction.

To succeed in the long run, pay as much attention to these factors as you do to any other process.




Get Started Now

It’s hard to get a feel for the toy industry and the toy manufacturing process. Even the savviest entrepreneur can feel overwhelmed by all the options.

That’s where Supplyia comes in:

  • Streamline the entire pro whole toy-making process
  • Work with professional designers
  • Have a constant support system
  • Identify the best factory in the world
  • Monitor toys rigorously
  • Don’t make common mistakes
  • Make sure you’re using the right tools
  • Make a product people want to buy
  • Stop wasting money
  • Get to know your competition
  • On-time delivery of quality products


In other words, if you’ve got a great idea and need some guidance, you’re exactly where you need to be! Let Supplyia help you make your toy manufacturing dreams a reality.

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