A Guide to White Label Dropshipping

Nov 23, 2021 Chapter 1. Sourcing

Do you think you are ready to start white label dropshipping? White label products are a strategy adopted by drop shippers to increase profits. With the right marketing strategy, you can succeed in it. 

This article will discuss the advantages and disadvantages of white label drop shipping. If you have already decided to go this way, I will only point out where you can find the perfect white label manufacturer for your niche market in this drop shipper’s guide.

Let’s start by understanding what white labeling dropshipping is. Technology Encyclopedia defines white labeling as “a product or service purchased by a reseller, which reshapes the product or service to make people feel that a new owner created it.” That means buying a product or service from a manufacturer and putting your brand on it so you can sell it as your product at a higher price. Some big brands have done this, and they have succeeded in this concept. 


Is the white label the same as the private label?

White label is an e-commerce term and is often confused with private label. Both work in the same way, and the manufacturer will allow you to resell the product under your brand-however, they are different in some ways. The manufacturer produces a generic product that the sellers can buy and mark on the white label without changing any product characteristics. It means that many sellers will be able to sell the same product under their brand name.

private label drop ship vs white label dropshipping

On the other hand, the manufacturer will create a product sold exclusively by the buying brand in a private label arrangement. It allows the brand to adjust its products according to its preferences and sell them in the market without being threatened by competitors selling the exact products. Simply put, white and private labels differ in terms of product exclusivity and demand competitive rate.



How does white label Dropshipping work?

The white label drop shipping concept involves two leading players: manufacturers and drop shippers. Manufacturers mass-produce products and sell them on online marketplaces such as Alibaba and Amazon. Shippers looking for white-labeled products to reduce production costs will reach a white-label agreement with the manufacturer, including labeling the product with the shipper’s brand, custom packaging, and shipping the renamed product to the shipper’s customer.


Unfortunately, not all products can make more profits through white label dropshipping. You must first test to find a successful product to make a white label. If you have an e-commerce store that sells different categories of dropshipping products, a niche store, or a single product store, you can do this. It is always wise to do extensive research for a product that can sell for a long time rather than a seasonal product that may lose the market before you see the return on investment. Therefore, before you pursue white label dropshipping, make sure you have an evergreen product or a product that will never be out of date.


Which products can you white-label?

When it comes to white label products, always look for products that are already in demand. These products can be accessories, clothing, cosmetics, electronics, furniture, vitamins, shoes, food, and beverages. You have great potential for success in these product types because they are not new products; people already consume them. It would be best to find a design or pattern that can bring you more profit when you find a white label. The product mafia can help you find a product that can be white-labeled through product espionage.


What are the pros and cons of white label products?

White labeling has advantages and disadvantages. Understanding these advantages and disadvantages will help you prepare for the challenges you may encounter for your business. When you put a high-quality white label on your product, you will establish your business as a reputable supplier of top-level products. You can also set the price you want, earn huge profits. The most important thing is that if something goes wrong, the manufacturer will always take responsibility and solve the problem encountered by the white label product.

With white labels, these are common problems that shippers will face.

1. The choice of products is limited. You can only choose products produced by manufacturers but cannot create unique products to sell.

2. The competition is fierce. Whether it is white-label or not, it isn’t easy to stand out from other shippers who promote the same product.

If you have decided to enter the white label consignment, the next step will be to find a white-label manufacturer or supplier.



How do you find a white-label manufacturer?

A good strategy for finding white label dropshipping suppliers is to use Google. Try typing the following in the search bar: White label + product keywords + no minimum requirements + country/region 

How to Start and Find Private Label Drop Ship Suppliers?



Bottom line

White label products may or may not be suitable for you. It takes time and energy to build a brand concept and find the perfect product. However, it can be rewarded if you are ready to get your hands dirty with hard work and take the risks of white label dropshipping.

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1688 Dropshipping Agent: Drop ship from 1688 - Supplyia
2 years ago

[…] Put a private label on the […]