What is a Sourcing Agent and What Does a Sourcing Agent Do?

Jul 05, 2023 Chapter 1. Sourcing

This article aims to explain the role of a sourcing agent, highlight the associated risks, and provide advice on finding and vetting a procurement partner.


Are you at a stage in your product development journey where finding a manufacturing partner is crucial? Conducting a quick online search for offshore suppliers will yield hundreds of results. Chinese suppliers, factories in Hong Kong, Mexico, or Vietnam are easily accessible. In fact, potential partners may even reach out to you on LinkedIn regularly. However, the real challenge lies in finding the right manufacturing partner.


Entrepreneurs often struggle with locating and vetting a manufacturing partner overseas due to the overwhelming number of options available.

Additionally, startups lacking experience, contacts, and familiarity with language barriers face uncertainties in the process. Using a sourcing agent can simplify the task of finding and managing a manufacturing partner. Although sourcing agents offer advantages like a single point of contact and local knowledge, they also come with inherent risks.



What is a Sourcing Agent?

Choosing the best sourcing agent goes beyond finding the lowest price or someone proficient in English. It involves selecting a cost-effective representative who prioritizes your best interests and possesses knowledge of the local ecosystem, from sourcing raw materials to reliable manufacturers and efficient shipping processes.


Aspect Sourcing Agent Manufacturers
Expertise Proficient in procurement processes, market trends, and quality requirements Knowledgeable in product manufacturing, potentially specialized in specific domains
Supply Chain Network Possesses an extensive supply chain network, capable of sourcing from multiple reliable suppliers Engaged in direct product manufacturing, relatively centralized supply chain
Price Negotiation Has negotiation experience to secure favorable pricing Can offer competitive manufacturing costs at times
Quality Control Capable of rigorous quality inspections and control Directly involved in production, maintaining certain levels of quality control
Language & Cultural Communication May have multilingual communication and cultural understanding Potential language and cultural communication barriers
Small Batch Orders Generally accommodates small batch order requirements May not be inclined towards handling small batch orders
Customization Needs Able to fulfill customization requirements Possesses varying degrees of customization capabilities based on circumstances
Delivery Time May require more time for procurement and transportation arrangements Maintains direct control over production, ensuring relatively stable delivery timelines
Management & Communication Provides effective procurement management and timely communication Engages in direct communication, management might be more direct



Understanding the Role of a Sourcing Agent

When building a supply chain that includes manufacturing in foreign countries like Mexico, China, or others, you need a professional to handle various tasks. These tasks include finding suitable factories, negotiating prices, overseeing production, ensuring quality control, and managing product shipments. For those without prior experience in these areas, the learning curve can be steep and expensive.


To effectively choose a manufacturing partner, entrepreneurs must consider four common options:

  1. Working Directly With the Factory: This option provides complete control and responsibility over the manufacturing process, avoiding intermediary fees.
  2. Paying a Third-Party Source: Third-party sources manage every aspect of procurement, offering transparency but requiring upfront payment.
  3. Working Through a Trading Company: Trading companies act as middlemen, providing convenience but limiting control and incurring higher long-term costs.
  4. Utilizing a Sourcing Agent: Sourcing agents serve as on-the-ground resources, finding factories, assisting in negotiations, and troubleshooting issues. They receive commissions based on the factory’s payment.



What Does a Sourcing Agent Do?

Sourcing agents are popular among entrepreneurs lacking experience or internal resources to work directly with factories. Unlike distributors or traders, sourcing agents’ compensation is straightforward, as they earn a percentage of the factory’s payment. Essentially, they act as representatives in the chosen country, dedicated to problem-solving, resource acquisition, and advocating for your best interests.





The Risks of Working With a Sourcing Agent

While sourcing agents offer valuable services, it’s important to acknowledge the risks involved. Sourcing agents may not always act in an altruistic manner. On one hand, they provide access to vetted factories and networks, potentially saving entrepreneurs time and money. They navigate local customs, regulations, and language barriers, serving as in-country representatives. However, issues arise due to their potential conflicts of interest.


One common problem is the hidden commissions sourcing agents receive from factories. In a highly competitive industry, factories often tempt agents with incentives to direct work their way. Reports suggest that 90% of sourcing agents receive hidden commissions. Consequently, entrepreneurs end up paying higher costs, and the agent’s loyalty becomes divided.

In some cases, intermediaries may not disclose their role as agents, leading entrepreneurs to believe they are dealing directly with the factory. Sourcing agents can manipulate pricing in favor of factories to increase their commission, neglect factory audits, and prioritize their own financial gain during price negotiations. They may even collaborate with low-cost, low-quality manufacturers and split the price difference with the factory. Unfortunately, entrepreneurs remain unaware of the hidden costs they are paying.







How to Vet a Sourcing Agent?

Though it can be challenging for entrepreneurs to verify a sourcing agent’s transparency, several steps can be taken to find a trustworthy partner. Vetting a sourcing agent, whether in China or any other country, requires asking the right questions and seeking referrals from companies that have undergone a similar process.

Investing time in multiple potential sourcing agents upfront can save considerable costs and headaches in the long run, ultimately leading to the right manufacturing partner. Given the criticality of finding a suitable manufacturing partner in the product development process, the same passion and focus should be dedicated to research, design, and prototyping.


Entrepreneurs should ask potential sourcing agents the following questions:

  1. Payment Arrangements: Who pays the sourcing agent, and how and when are they paid? The entrepreneur should be the sole source of payment for sourcing services, with the agent receiving payment directly from the entrepreneur upon paying the supplier. Any other payment flow indicates that the agent is working for someone else, not for the entrepreneur.
  2. Quality Control Inspections: Does the sourcing agent perform quality-control inspections, or do they outsource this task to a third party? Ensuring proper manufacturing quality is the second most crucial task for a sourcing agent after finding the right supplier. If inspections are outsourced, it adds costs, potential errors, and the possibility of hidden fees and kickbacks.
  3. Testimonials and References: Can the sourcing agent provide at least two testimonials from companies similar to yours? Speaking to references who have utilized the sourcing agent’s services and have experience in the same or similar industry can provide valuable insights. Honest conversations with these references will help determine the suitability of the potential agent.
  4. Systems and Processes: What systems and processes does the sourcing agent have in place for managing the manufacturer? It is important to work with an agent who has established systems and years of experience to efficiently represent the entrepreneur’s interests with the supplier. The focus should be on project management processes rather than mere flattery or entertainment.
  5. Performance Guarantee: What guarantee does the sourcing agent offer in case a supplier falls behind schedule, takes advantage of the entrepreneur, or produces a poor-quality product? The sourcing agent, as the entrepreneur’s representative, should be willing to guarantee performance in a tangible way. Without such a guarantee, the agent may not be the right partner.



Finding the Right Sourcing Agent Is About Experience and Trust:

Bringing a product idea to market involves pouring one’s heart, soul, savings, and financial future into the venture. The success or failure of the business often hinges on the choice of a trustworthy partner rather than the quality of the product idea itself.

If opting to use a sourcing agent for manufacturing, entrepreneurs must ensure they select an experienced and trustworthy partner. It is essential to follow up with the agent and even communicate directly with the factory. A true partner shares information, works collaboratively, and always looks after the entrepreneur’s best interests.




In the journey of bringing a product to market, global sourcing represents a crucial step. Working with a reliable partner who can help create and produce the product eases the entrepreneurial journey and increases the potential for success. Supplyia, a resourceful platform, offers various free online resources, including a guide to manufacturing in different countries and informative webinars, such as “Manufacturing in China: The Power of Relationships.” With comprehensive background information on production in Mexico, Vietnam, India, and more, supplyia ready to provide assistance at every step of the entrepreneurial journey.

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