what is shein and is shein legit?-global fast-fashion retailer

Sep 19, 2021 Chapter 1. Sourcing

What is Shein?

Shein is one of the world’s top fast-fashion retailers. The US$15 billion company is headquartered in China, but its products are sold to more than 220 countries and regions around the world.

Shein specializes in women’s clothing and accessories, but there are also some children’s clothing, men’s clothing, home decorations, and others. The website even has some dog and cat clothes and accessories.

Shein is especially popular among Generation Z and young millennials. This may be because Shein’s articles often go viral on social media after being shared by internet celebrities and content creators.

The company’s motto is “Everyone can enjoy the beauty of fashion.” The company offers thousands of low-cost styles, making this slogan really work. The combination of Shein’s low price and global shipping truly makes fashion within reach.

In order to reduce waste, only 50 to 100 pieces of each style are sold by Shein. This is done to avoid overstocking, which helps to keep costs low and helps keep unpurchased debris in the landfill.

Shein is comparable to Cupshe and Zaful. It is reasonable to think of Shein as a cheap version of ASOS, Zara or H&M.

 

 

Shein’s history

Chris Xu founded Shein in 2008 with the idea of ​​making fashion accessible to everyone. Headquartered in Guangzhou, China, it has established strategic partnerships with companies all over the world.

Shein has three significant investors in the early stage, including JAFCO Asia, IDG Capital, and Greenwood’s asset management company.

Initially, the products were manufactured in China, but now Shein works with many partners in secret locations to keep operating costs low.

Shein’s e-commerce market has both desktop and mobile versions. An impressive achievement of this digital storefront is that in just 6 months, its monthly visits have risen from 500,000 to more than 4 million

In the past year, Shein has flourished. In the last week of September 2020, Shein’s mobile app was the most downloaded iPhone app in the world

As Shein grew, the company began to value the community. Shein has active fans on social media, and the company’s app has different portals and features to encourage the participation of loyal buyers.

 

 

How does Shein work?

Shein’s online store is a standard e-commerce store. Consumers can browse products by collection, category, style, etc. Shin is equipped with a search engine, so you can put it in the search bar and appear relevant results if you have a specific product.

As we mentioned, Shein mainly sells women’s clothing. Some of the top women’s clothing and fashion items include:

Jacket

bottom

Dress

convenient pack

Two-piece set

underwear

swimsuit

Lounge and pajamas

Sportswear

denim

The key to finding great projects on Shein is to review the comments under individual projects carefully. We recommend carefully reviewing the photos submitted by users to see if these clothes are suitable for people of different body types, because many buyers find that the size chart is a bit biased.

Viewing comments and pictures can make you better feel the quality of the product. Some Shein products are very good and some are very poor, so third-party reviews will understand you better.

Just like most other e-commerce platforms, shoppers can add products to their “shopping bag” at any time. Once shoppers are ready to checkout, they can view their shopping bags and then enter the secure checkout portal.

At checkout, shoppers can add a shipping address and choose their shipping method. Standard shipping takes about two weeks and the price is US$3.99, while express shipping takes about two weeks and the price is US$12.90. The website often provides transactions, and when the buyer meets the minimum order value, free shipping is possible.

Consumers can also choose to pay a shipping guarantee of US$0.99. This “insurance” protects yourorder, so all items will be returned if the package is lost or damaged. So we can say that Shein is legit to buy from.

After selecting the shipping option, the shopper must choose a payment method. Shein accepts payment methods including PayPal, Google Pay, credit and debit cards. Customers can also choose to use Klarna or Afterpay to divide the total amount into four interest-free payments.

Once the order arrives, buyers can leave reviews for their products to earn points. They can redeem these points for discounts on future purchases.

Another notable aspect of buying Shein is that when the buyer places the first order, the company offers a 10% discount.

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